Brand Strategy

Brand Strategy & Intelligence

AI-powered brand health monitoring, positioning & crisis detection

+9%

74/100

Brand Health Score

+6 points YoY

+12%

74% +ve

Brand Sentiment

Social + reviews

+18%

28.4%

Share of Voice

vs 24.1% last Q

-8%

3 Active

Crisis Signals

Needs attention

Rising negative mentions on X/Twitter

+42% in 48h · Social

warning

Review score drop on Amazon India

3.8 → 3.2 (1 week) · Retail

critical

Competitor price undercut by 18%

3 major SKUs · Pricing

warning

Awareness

Industry Avg: 65
+4
78
Your Score: 78/100+13 above benchmark

Consideration

Industry Avg: 54
+7
62
Your Score: 62/100+8 above benchmark

Preference

Industry Avg: 38
+3
44
Your Score: 44/100+6 above benchmark

Purchase Intent

Industry Avg: 31
+5
38
Your Score: 38/100+7 above benchmark

Loyalty (NPS)

Industry Avg: 46
-2
52
Your Score: 52/100+6 above benchmark

Advocacy

Industry Avg: 28
+6
34
Your Score: 34/100+6 above benchmark

Intelligence Alerts

3

Nike Ad Spend Spike Detected

Nike increased digital ad spend by 34% in APAC — triggers configured threshold of +20%

Nike
Asia Pacific3m ago

Sentiment Drop: Samsung India

Samsung India sentiment dropped 8 points to 61% following product recall reports — below threshold

Samsung
India15m ago

Trend Opportunity: Sustainable Fashion

Sustainable fashion trend up 42% in search volume. Early mover advantage window open.

Global32m ago

Competitor Campaign Launch Detected

Adidas launched new campaign targeting India's 18-30 segment across Meta and YouTube.

Adidas
India1h ago

Retail Demand Spike: Electronics

Electronics category demand index reached 94 in India — 22% above seasonal average.

India2h ago

Brand Mention Crisis Risk

Negative narrative around supply chain practices gaining momentum on Reddit and X.

H&M
Europe4h ago