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Q2 Brand Awareness Strategy
4 comments · Last activity 2m ago
The positioning angle looks strong. @Priya Mehta can you review the messaging framework in section 3?
@Rahul Khanna done! I've updated the tone guidelines. The brand voice section now aligns with our Q2 objectives. Looks good to push to execution.
Added performance benchmarks from last quarter's report. The sentiment baseline we're working against is 68% positive — we should aim for 75%+ by end of Q2. @Arjun Singh please validate these numbers.
Validated ✅ — numbers check out. One note: Instagram ER is slightly off, I'll update the deck.
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