Performance Mktg

Performance Marketing

AI-driven bid optimization, fraud detection & multi-touch attribution

+8%

$125K

Total Ad Spend

This month

+18%

7.8x

Blended ROAS

+1.2x vs last month

-12%

3.2%

Fraud Blocked

$4K saved

+21%

$5.24

Avg. CPA

-$1.40 vs target

Summer Sale — Video

Meta
scaling

AD-001

Spend

$42.8K

Impressions

8.4M

CTR

3%

CPC

$0.17

CPA

$4.85

ROAS

7.2x

Bid

$0.22

Brand Awareness — Static

Google
stable

AD-002

Spend

$31.2K

Impressions

12.6M

CTR

1.2%

CPC

$0.21

CPA

$6.88

ROAS

5.4x

Bid

$0.18

Retargeting — Carousel

Meta
scaling

AD-003

Spend

$18.6K

Impressions

2.1M

CTR

6%

CPC

$0.15

CPA

$2.46

ROAS

14.2x

Bid

$0.19

Search — Brand Terms

Google
stable

AD-004

Spend

$24.4K

Impressions

0.5M

CTR

10%

CPC

$0.51

CPA

$6.35

ROAS

8.8x

Bid

$0.65

Discovery — New Audience

TikTok
review

AD-005

Spend

$8.2K

Impressions

3.6M

CTR

1%

CPC

$0.23

CPA

$11.39

ROAS

2.8x

Bid

$0.25

Intelligence Alerts

3

Nike Ad Spend Spike Detected

Nike increased digital ad spend by 34% in APAC — triggers configured threshold of +20%

Nike
Asia Pacific3m ago

Sentiment Drop: Samsung India

Samsung India sentiment dropped 8 points to 61% following product recall reports — below threshold

Samsung
India15m ago

Trend Opportunity: Sustainable Fashion

Sustainable fashion trend up 42% in search volume. Early mover advantage window open.

Global32m ago

Competitor Campaign Launch Detected

Adidas launched new campaign targeting India's 18-30 segment across Meta and YouTube.

Adidas
India1h ago

Retail Demand Spike: Electronics

Electronics category demand index reached 94 in India — 22% above seasonal average.

India2h ago

Brand Mention Crisis Risk

Negative narrative around supply chain practices gaining momentum on Reddit and X.

H&M
Europe4h ago