Social Listening

Social Listening

Real-time consumer sentiment, narrative intelligence & viral opportunity detection

Coca-Cola: AI collab backlash trending on YouTube — 23K mentions in 1h
warning
Meta: Privacy concern mentions up +28% — negative sentiment spike
critical
Reddit Discussion: AI-generated ads authenticity debate gathering momentum
info
+24%

14.7M

Posts Analyzed

+5%

68%

Positive Sentiment

+31%

847

Trending Topics

-40%

3

Crisis Signals

Sentiment Over Time (Today)

00:0004:0008:0012:0016:0020:00Now03006009001200

Narrative Themes

SustainabilityInnovationPricingQualityBrand TrustCustomer Service

Intelligence Alerts

3

Nike Ad Spend Spike Detected

Nike increased digital ad spend by 34% in APAC — triggers configured threshold of +20%

Nike
Asia Pacific3m ago

Sentiment Drop: Samsung India

Samsung India sentiment dropped 8 points to 61% following product recall reports — below threshold

Samsung
India15m ago

Trend Opportunity: Sustainable Fashion

Sustainable fashion trend up 42% in search volume. Early mover advantage window open.

Global32m ago

Competitor Campaign Launch Detected

Adidas launched new campaign targeting India's 18-30 segment across Meta and YouTube.

Adidas
India1h ago

Retail Demand Spike: Electronics

Electronics category demand index reached 94 in India — 22% above seasonal average.

India2h ago

Brand Mention Crisis Risk

Negative narrative around supply chain practices gaining momentum on Reddit and X.

H&M
Europe4h ago